"TikTok has signed up to the European Advertising Standards Alliance (EASA) as a digital member, according to a Sunday announcement. The move will will reinforce TikTok's commitment to responsible advertising through self-regulation and consumer protection, per the company, and the decision comes TikTok continues its work to reassure ad partners and regulators alike. EASA provides guidance on how companies can go about advertising self-regulation to ensure that ads are legal, decent and truthful, per the organization's website."
"For basically its entire existence, TikTok has been under scrutiny due to its Chinese ownership, and concerns that the platform could be used for data gathering and influence activities. This is primarily focused on the fact that Chinese operatives regularly seek to infiltrate U.S. social media apps for surveillance and propaganda. This has led cybersecurity investigators to raise alarm bells about the China-originated app, and how it too could be playing a part."
TikTok has joined the European Advertising Standards Alliance (EASA) as a digital member to reinforce commitment to responsible advertising through self-regulation and consumer protection. EASA provides guidance to ensure ads are legal, decent and truthful and promotes social responsibility and fair competition. TikTok intends to adopt EASA standards, align with EU ad expectations, and work with 28 European self-regulatory organizations as a Full Member. The partnership aims to ensure ad compliance and enhance public confidence. Ongoing scrutiny over Chinese ownership and concerns about data gathering and influence motivate TikTok to align with local industry bodies and regulatory processes.
Read at www.socialmediatoday.com
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