Apple's ambitious AI claims have drawn ire from the Better Business Bureau's National Advertising Division. Their recommendation urges Apple to downplay its current marketing assertions, particularly the misleading 'Available Now' label on the iPhone 16's Apple Intelligence features. Although highlighted in marketing, key AI tools such as Priority Notifications and Siri upgrades won't be available until later dates, leading to accusations of overselling capabilities. The NAD emphasized the need for clear representation in advertising, especially regarding product availability.
Apple's marketing strategy is facing scrutiny from the Better Business Bureau's National Advertising Division for overstating the immediate availability of its new AI features.
The timing of the release for Apple's so-called 'Apple Intelligence' features has been called into question as consumers are left waiting for promised updates.
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