Why real estate agents aren't "just salespeople"

"When people outside the industry hear real estate agent, what do they often picture? A cheerful person showing a home to a young family? Maybe a slick go-getter who's trying to wheel and deal though the negotiation process? In other words they usually think of a salesperson. But you and I know the truth: you're not just selling houses. You're a licensed fiduciary navigating one of the most complex, high-stakes transactions your clients will ever face in their life."

"When they go out to buy a car, furniture or clothes, the salesperson doesn't need a license to help them, right? They don't need to take state mandated exams to suggest a good microwave. They don't have to sit in classrooms for continuing education to hand them that blouse in a size eight. They don't face fiduciary obligations under the law. They're there to sell your clients a product, and once they buy it, the relationship usually ends."

"Unlike a car or furniture salesperson, your role doesn't end with a handshake and a receipt. The moment you agree to represent a buyer or seller; you take on a fiduciary duty a legal obligation to put your client's interests ahead of your own. Selling a home is not a simple transaction it's one of the most complicated and high-stakes legal and financial events in a person's life. In 2023, 89% of buyers used a real estate professional in their transaction (NAR)."

Many people assume real estate agents are mere salespeople, but agents are licensed fiduciaries who manage legally complex, high-stakes transactions. Agents must pass state-mandated exams, complete continuing education, and accept legal obligations to prioritize clients' interests. Real estate transactions involve significant legal and financial complexity that most buyers and sellers underestimate. In 2023, 89% of buyers used a real estate professional (NAR). Misunderstandings and lawsuits alleging cartel behavior harm industry reputation. Agents provide ongoing representation, negotiation, risk management, and fiduciary protection beyond a simple sale, supporting the value of their professional fees.

Read at www.housingwire.com