Apple has once again topped Kantar's 2025 BrandZ Most Valuable Global Brands report, marking its fourth consecutive year of leading the list. With a brand value of $10.7 trillion, Apple saw a 28% year-over-year increase in brand worth. The report assesses brand value through financial performance and consumer perception, based on feedback from over 4.5 million participants across 54 markets. The findings highlight that tech brands, led by Apple, have a significant presence, with notable gains from brands like Nvidia and Stripe, reflecting the growing importance of brand identity in driving business success.
We set out to understand... the biggest lessons and takeaways from the last 20 years, [...] the ultimate finding is something that we've been saying for years now, but really, we wanted to reiterate again: brand is so important to businesses.
Tech companies dominated this year's rankings, with Apple followed by Google, Microsoft, Amazon, and Nvidia in the top five slots.
Nvidia, Huawei, VMware, Xiaomi, and Instagram had the biggest gains year on year, each achieving more than 100% brand value growth.
If you look at a brand like Zara, which is performing ahead of the apparel sector, it's really leveraging AI within its business.
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