"The Manfrotto One 's unique design allows for all three of its legs to be deployed simultaneously, extending out to the desired length in concert, each locking in place with a single lever. Thanks to a ball-based hub at the top of the tripod, the camera can be leveled in another single motion. And a custom-designed mount makes it possible to swap out cameras within seconds."
""Much of the brief was around quickness," says industrial designer Benjamin Hubert, founder of Layer. "You're quickly moving or panning a camera, then you're able to snap it off and do some handheld shots, and then [you can put the camera] back on and quickly reset the height or the angle of the setup. It's those transitional elements that allow for speed of use and as frictionless interaction as possible.""
The Manfrotto One tripod simplifies traditional multi-step setup by allowing all three legs to deploy simultaneously and lock with a single lever. A ball-based hub at the top enables camera leveling in a single motion, while a custom mount supports seconds-long camera swaps. The design targets creators who rapidly move between stills, video, mobile phones, and portrait/horizontal framing. Layer redesigned the tripod around quickness and frictionless interaction to support transitional workflows like quick pans, handheld shots, and fast resets of height and angle. Manfrotto has made a major investment positioning the One as a flagship platform.
Read at Fast Company
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