"I asked Buffer's team of creators - because creating is important to us since our product is for creators - to share what actually helped them get past the fear, overthinking, and blank-page paralysis that accompanies early-stage content creation. And their advice was refreshingly actionable. A bit of backstory: In an initiative spearheaded by Sabreen Haziq, our Senior Brand & Community Manager, Buffer's team has been transforming into a group of creators with real skin in the game."
"Lower the bar (way lower than you think) The biggest thing standing between you and your first post probably isn't strategy, timing, or even knowing what to say. It's the belief that your first post needs to be good - or that you need to post a lot to make it count. Neither is true. You need to post something, at whatever pace you can sustain."
Buffer's team transformed into creators through an internal initiative, publishing over 11,000 posts, earning 14 million impressions, and receiving 21.5 million views across eight months. Teams are advised to lower the bar and prioritize posting anything sustainable rather than chasing perfection. Simple, natural formats like hobby posts or short captions help build momentum and reduce friction. The main barrier is the belief that a first post must be great or numerous. A low-effort, repeatable approach reduces fear, accelerates learning, and creates consistent content practice that produces traction over time.
Read at Buffer: All-you-need social media toolkit for small businesses
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