It's not AI. It's not personalization. It's creativity. More specifically, it's emotional creativity executed consistently over time. The new research, released by digital advertising company System1 and Effie, evaluated over 1,200 campaign outcomes, totaling $139 billion worth of marketing spend, and ad data from over 200,000 people, from challenger brands to massive organizations. And it revealed that many companies have it backwards, ranking targeting as their number one priority when in actuality it only delivers a 1.1x profit multiplier, on average.
You can see it in every tackle, every gut-busting run and in the frustrated body language when a pass doesn't quite come off. That energy is matched on the sideline, Rehanne Skinner animated throughout their 2-0 defeat to Aston Villa hold the line, come closer, talk to her and Fion can't get out are among the many commands from the technical area, with those behind the dugout treated to the thoughts of the manager while the action is under way.
Most people give up too early, assuming that if they don't see numbers move right away, it means they're doing something wrong. James had been posting casually for years with little to show for it, but two focused months of daily posting flipped the switch. That's the power of consistency: It feels invisible at first, but eventually it snowballs in a way you can't predict.
While these are certainly high-income skills worth developing, if you don't have this one underrated skill, you will literally get nowhere in your career or in your business. Regardless of how hard you try, how many certifications and tools you add to your skill stack, how good your resume is or how exceptional your portfolio may be, lacking this one skill can leave you far behind in the job market and result in you losing out to competitors in your industry and niche.
"It is, but I do think a switch can be flipped," Roberts explained. "But it doesn't feel good saying that, because I think there's a certain way you go about things and each day should be equally important. "Every little play, pitch, should be equally important. How you do anything is how you do everything, that adage, I believe in that. "Again, when you're playing a long season, it's hard to be that locked in every single pitch. But I'm not going to not try to ask our guys to do that."
