"When I left my role as a marketing manager to go solo as a Notion builder and creator, I knew that showing up regularly would make or break my business. But this time, there was no team, no external deadlines, no boss asking for drafts. I was my own boss. It was just me, my ideas, and the blank page."
"That meant I needed a way of creating content that didn't just keep me accountable; it had to feel doable, repeatable, even fun. Otherwise, I knew I'd quietly ghost my audience (and my baby business) the second life got busy (as it inevitably did). The solution turned out to be an editorial workflow combined with a semi-automated Notion system. Based on my six-plus years as a marketing manager, this system is simple enough to run solo"
Solo content creators without team support face accountability and sustainability challenges when posting consistently. A repeatable editorial workflow paired with a semi-automated Notion system enables manageable, scalable content production. The system leverages marketing experience to structure ideas, schedule posts, and automate repetitive tasks, making daily or weekly posting feel doable. Sustained use produced a 28-week posting streak, 11 posts per week, doubled LinkedIn following, and 135,000+ reach within six months while preserving creator wellbeing. Prioritizing simple processes and automation reduces decision fatigue and burnout, turning consistency from an aspirational goal into an operational habit.
Read at Buffer: All-you-need social media toolkit for small businesses
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