"Disney is investing $1 billion US in OpenAI and will let the startup use characters from Star Wars, Pixar and Marvel franchises in its Sora AI video and image generator, a crucial deal that could reshape how Hollywood makes content. The partnership announced on Thursday is a pivotal step in Hollywood's embrace of generative artificial intelligence, despite the industry's concerns over the impact of AI on creative jobs and intellectual property rights."
"The companies will use OpenAI's models to build new products, tools and customer experiences, including for Disney+ subscribers. The partnership comes months after Hollywood's premier talent agency sharply criticized the same technology Disney is now embracing. Creative Artists Agency, which represents thousands of actors, directors and music artists, said in October that OpenAI was exposing artists to "significant risk" through Sora, questioning whether the AI company believed creative professionals "deserve to be compensated and credited for the work they create.""
Disney is investing $1 billion in OpenAI and granting rights to use Star Wars, Pixar and Marvel characters in OpenAI's Sora and ChatGPT image generators. Sora and ChatGPT Images are expected to generate fan-requested videos using licensed Disney characters starting in early 2026. OpenAI's models will be used to build new products, tools and customer experiences, including offerings for Disney+ subscribers. A selection of user-created videos will be available for streaming on Disney+. Disney will deploy ChatGPT for employee use and extend the agreement to image generation drawing from Disney intellectual property. Creative Artists Agency raised concerns about risk and creator compensation.
Read at www.cbc.ca
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