"Everywhere you turn, marketers are getting into heated discussions about the impact of generative AI tools like ChatGPT. We're all not-so-patiently debating: will these tools ultimately replace the marketing roles we know today? Or will they become invaluable aides in developing marketing strategies and completing day-to-day tasks? There's no simple answer, and it will take time to see how generative AI continues to evolve and be applied in the workplace."
"Since launching in November 2022, ChatGPT has driven huge spikes in readership across the Taboola network - generating more than 58 million pageviews in April alone. All eyes have also been on tech giants like Google and Microsoft as they announce their own competitive AI tools. The good news is, even ChatGPT says it isn't coming for marketers' jobs: But we do know one thing: marketers can (and should) start learning to use these tools now to optimize their work and drive results."
Generative AI tools such as ChatGPT are prompting debate about whether they will replace marketing roles or serve as strategic aides. ChatGPT's rapid adoption since November 2022 produced major traffic spikes, including more than 58 million Taboola pageviews in April, and competitors from Google and Microsoft are emerging. Marketers can learn to use these tools to optimize work, reduce time and costs, and gain competitive advantages. ChatGPT can generate ad headlines and other marketing assets quickly, which serve as starting points for human refinement, keyword selection, and A/B testing. Effective use requires iterative prompts and editorial oversight.
Read at The Drum
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