"Social commerce is booming and set to hit over $100 billion in 2026, with some product areas, such as beauty, now accounting for over 50% of global sales."
"TikTok Shop has quickly become a force in online retail, with sales increasing by 120% in the US over the last year and showing triple-digit growth in the UK."
"AI-driven tools like automated messaging are becoming essential for small businesses in social commerce, providing them a competitive edge."
"The rise of LIVE selling on TikTok Shop allows sellers to interact with potential buyers in real time, enhancing customer engagement and product understanding."
Social commerce is experiencing rapid growth, projected to exceed $100 billion by 2026, and is anticipated to account for over 8% of total e-commerce sales. Beauty products are a significant driver, making up over 50% of global sales in this sector. TikTok Shop, as a key player, has gained traction among small businesses due to low entry barriers. Its success is supported by AI automation tools and the trend of LIVE selling, which enhances real-time interaction between sellers and customers.
Read at Forbes
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