#live-selling

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The Drum
1 month ago
Marketing

Livestream shopping is huge in APAC, but is it ready to take the world by storm?

Influencers in APAC are able to drive significant sales volumes through live-selling on social media.
Live-selling has seen substantial success in APAC, particularly in China, while the US and Europe are still catching up in adoption. [ more ]
www.theguardian.com
5 months ago
Marketing

South-east Asia's quirky, sweary shopping stars cashing in on livestream selling

Live selling has grown rapidly in the Philippines since COVID-19 lockdowns, with sellers promoting goods on social media and shipping items directly to customers.
The live selling market is dominated by smaller merchants who are not hampered by brand guidelines that could restrain larger companies. [ more ]
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