#solopreneurs

#solopreneurs

I've worked for myself for nearly a decade, and in all but one of those years I've earned more than the U.K. average salary. Some years it's been a little more. I'm naturally frugal, and even during the rockiest stretches, there's always been enough to cover the basics-plus a safety net if I ever truly needed it. Yet I worry about money constantly, gnawed by the sense that I'm only one missed invoice from financial collapse.

At Gusto, we recently studied nearly 25,000 owner-only businesses. To focus on sustained business activity, we specifically looked at businesses that stayed open for at least five years and paid themselves during 75% of the months or more that they were on Gusto, indicating consistent business engagement. Our research showed that these folks-who I'll refer to as established solopreneurs-were running real, sustainable, and growing businesses across every corner of the economy.