#solopreneurs

#solopreneurs

At Gusto, we recently studied nearly 25,000 owner-only businesses. To focus on sustained business activity, we specifically looked at businesses that stayed open for at least five years and paid themselves during 75% of the months or more that they were on Gusto, indicating consistent business engagement. Our research showed that these folks-who I'll refer to as established solopreneurs-were running real, sustainable, and growing businesses across every corner of the economy.