""I would not be doing this level of content if I didn't have AI," said Katrina Purcell, Fractional COO and host of the Managed Chaos podcast. Purcell produces a weekly podcast and publishes related content across LinkedIn, Substack, and a blog on her website. AI tools like Riverside for transcripts and Gemini for content ideation and creation make it possible, she said."
"Now, she's trained a custom Gem on Gemini to support her in creating content tailored to different platforms. "I gave it the brand guidelines for the podcast, told it that it was adept at SEO, that it knew all the latest content trends, and then I asked it to start coming up with content based on the transcripts," she said. Prompts she uses include:"
Solopreneurs balance client work with content channels and face difficulty maintaining a consistent presence. AI enables efficient content production through transcription tools, ideation models, and custom-trained assistants that tailor output for different platforms. Training a custom Gem with brand guidelines, SEO knowledge, and trend awareness allows rapid generation of LinkedIn posts, Substack pieces, and other platform-specific copy with only light editing. AI also supports cross-channel optimization, streamlines execution workflows, and assists lead generation. Popular tools cited include Riverside for transcripts and Gemini for ideation. AI significantly reduces time spent while increasing content volume and platform targeting.
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