The digital sphere presents visibility challenges for solopreneurs, where YouTube emerges as the most reliable platform for long-term engagement. A survey indicates a preference among Gen Z for video content, with 63% favoring YouTube. Unlike ephemeral social media posts, effective YouTube videos remain accessible for much longer, functioning as a searchable resource. The role of AI tools like ChatGPT in search behavior emphasizes the trust users place in video content for accurate answers. This creates significant opportunities for small business owners to connect with potential clients when it matters most.
Unlike social platforms where content disappears in hours, YouTube acts more like a searchable library. A single helpful video can be discovered, indexed and recommended for months or even years.
A 2024 Statista survey found that 63% of Gen Z prefer YouTube over traditional search engines, and 58% turn to TikTok. This signals a major shift in behavior: people want video content that is direct, trustworthy and easy to engage with.
As AI tools like ChatGPT and Gemini become more embedded in everyday searches, video is becoming the format people trust most when they need real answers.
When someone types a question into tools like Google, ChatGPT or Gemini - 'How do I price my services as a freelance designer?' - the answer often includes a recommended YouTube video.
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