JetBlue has sold its venture capital arm to improve profitability after struggling with failed partnerships and merger plans. The $89 million subsidiary owned stakes in notable companies. Meanwhile, the short-term rental industry, led by Airbnb, is showcasing a shift with cleaning fees included in upfront prices, a change affecting nearly all U.S. listings. Additionally, Skift Research reveals social commerce is reshaping travel, with younger travelers increasingly using social media as their main source for travel inspiration, hinting at a potential $7 billion market as influencers take on roles similar to traditional travel agents.
JetBlueâs recent sale of its venture capital subsidiary aligns with its strategy to regain profitability amid its struggles following the failure of key partnerships and merger attempts.
The incorporation of cleaning fees by Airbnb into upfront prices indicates a shift in transparency within the short-term rental industry, which is now affecting 90% of U.S. listings.
The growing impact of social commerce in travel underscores a significant change, with social media now serving as primary search tools and influencers stepping into the role of travel agents.
As travel brands recognize the potential of social commerce, an estimated $7 billion opportunity lies in integrating social media with direct customer booking capabilities.
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