In 2024, social media has evolved into a crucial marketplace, particularly for Gen Z, with 68% discovering new products on these platforms. This shift indicates a preference for in-app purchases over traditional landing pages, as 58% of users make buying decisions after seeing products in their feeds. Brands that succeed will invest in engaging content like live demos and influencer collaborations to drive conversion. The emphasis is on authentic peer reviews over traditional advertising, aligning with Gen Z’s desire for genuine, relatable endorsements from influencers and content creators.
In 2024, 68% of Gen Z consumers discovered new products on social media, up from 60% in 2023.
Gen Z trusts people, not polished ads. Around 80% say they rely on influencers who share real experiences.
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