In 2024, U.S. digital ad spending reached a record $258.6 billion, a 15% increase from 2023. This growth was largely influenced by the Summer Olympics and the presidential election. Video advertising saw the highest growth, with a dedicated spending of $62.1 billion, while search remains the leading format, accounting for nearly 40% of the ad spend. Other categories, like podcasts and retail media, also saw significant growth. However, a recent survey indicates some advertisers might reduce spending due to financial constraints, highlighting future uncertainties in the market.
Advertisers poured a record-breaking amount of money into U.S. digital media last year, with total spending reaching $258.6 billion in 2024, fueled by events like the Olympics and the presidential election.
Search remains the most popular online format, capturing nearly 40% of digital ad dollars, while video and podcasts saw significant increases in advertising spend.
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