#advertising-spend
#advertising-spend

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Why marketers aren't panicking in face of the latest tariff pressures (yet)

Brand marketers at global conglomerates and small enterprises alike have been following the twists and turns of the tariff conversation since U.S. President Donald Trump took office in January.

Marketing

fromPodcaster News

3 weeks ago

Familiar Leaders, Fresh Climbers, And Ad Spend Surges Signal Momentum - Podcaster News

Crime Junkie continued its reign at the top, holding the #1 spot in audio reach with 8.1 million listeners, despite a minor dip of 2% - a sign of enduring popularity and listener loyalty.

Podcast

Marketing tech

fromDigiday

2 months ago

Media Briefing: Ad spend rebounds in Q2, but publishers brace for a murky second half

Advertisers are hesitant and delaying spending due to external market factors, impacting publishers' revenue plans for the second half of 2025.

fromRetail Dive

2 months ago

The power of local: 3 reasons CPG marketers are turning to mid-market retail media

Walmart is requesting brands to significantly increase their retail media spending.

Regional grocers are gaining market share by focusing on local consumer loyalty.

Media industry

fromAdweek

3 months ago

US Digital Ad Spend Climbed to $259 Billion in 2024

U.S. digital ad spending reached $258.6 billion in 2024, driven significantly by events like the Summer Olympics and the presidential election.