Marketing techfromRetail Dive1 day agoThe power of local: 3 reasons CPG marketers are turning to mid-market retail mediaWalmart is requesting brands to significantly increase their retail media spending.Regional grocers are gaining market share by focusing on local consumer loyalty.
Media industryfromAdweek1 month agoUS Digital Ad Spend Climbed to $259 Billion in 2024U.S. digital ad spending reached $258.6 billion in 2024, driven significantly by events like the Summer Olympics and the presidential election.