Creator Economy Spending Is Projected to Hit $37 Billion. 1 Industry Is Investing the Most by Far

"Leveraging the creator economy to connect with audiences is no longer experimental for marketers-it's essential. The significant growth we're seeing reflects a deepening commitment from brands to invest in creator-driven strategies."

"The creator marketing ecosystem is still highly fragmented, with varying partnership models, siloed budgets, and limited standardization, making it tough for marketers to assess things like audience fit or creator credibility at scale,"

U.S. creator ad spend is projected to hit $37 billion in 2025, representing 26 percent year-over-year growth. Creator economy spending is increasing at roughly four times the rate of the overall media industry, which is expected to grow by 5.7 percent in 2025. Every category is forecast to see double-digit creator ad spending growth. Retail leads with $12.3 billion (up 38 percent), followed by CPG at $5.5 billion (24 percent) and financial at $2.2 billion (31 percent). Other sectors include apparel, tech, auto, telecom, travel, home, health and wellness, and media and entertainment. Fragmentation, siloed budgets, and limited standardization pose challenges for assessing audience fit and creator credibility at scale.

Read at Inc