#marketing-challenges
#marketing-challenges

This CEO Shares 4 Highly Effective Ways to Promote and Scale Your Small to Medium-Sized Business | Entrepreneur

One key challenge for SMBs is budget constraints and lead generation in marketing. Strategic partnerships and transparent partner marketing can help address these issues. [ more ]

MarTech

1 week ago

The problem with B2B marketing: Misaligned measurement is stifling innovation | MarTech

B2B marketing faces challenges due to measurement by MQLs, limiting creativity and effectiveness in advertising. [ more ]

The Drum

3 weeks ago

Marketing Crash Investigation: why electric cars have veered off the road

Manufacturers are struggling in the electric car industry due to oversupply, mismatched products, aggressive pricing, and inadequate charging infrastructure. [ more ]

The Drum

1 month ago

B2B marketers: Please, stop pretending to know what you're doing

Marketing professionals often feel uncertain and navigate through challenges by 'winging it' with the tools at hand.

Learning to research, rely on instincts, and adapt to evolving trends are crucial skills in the complex world of marketing. [ more ]

Forbes

1 month ago

What Is A Chief Marketing Officer? CMO Role Explained

The CMO role involves driving revenue and building brands, yet has the shortest tenure among C-level jobs.

CMOs need to be data-driven, technology-savvy, and have a deep understanding of customer behavior. [ more ]

www.theguardian.com

1 month ago

London food

Dream Xi'an, London EC3: I challenge you to find a nicer way to spend a couple of hours near the Tower of London' restaurant review

Dream Xi'an offers unique dishes like biang biang noodles

Location near Tower of London presents marketing challenge [ more ]

MarTech

The sticky problem of martech integration | MarTech

Marketers rely on multiple martech tools due to the vast scope of their work.

The marketing landscape is rapidly evolving, leading to a proliferation of martech tools with limited integration. [ more ]

MarTech

Artificial intelligence

Building your generative AI marketing skillset: Training and upskilling | MarTech

Generative AI is drastically changing content creation and consumption.

Marketers face challenges in keeping up with the rapid evolution of AI tools. [ more ]

MarTech

Artificial intelligence

Yomi Tejumola: Looking forward with AI | MarTech

AI skills shortage in marketing is prevalent due to the complexity of utilizing generative AI.

Marketers need to develop skills beyond just mastering the UI to effectively use AI. [ more ]

Cryptopolitan

Artificial intelligence

AI Adoption Outpacing Marketers' Proficiency, CIM Warns

Marketers struggle with AI implementation proficiency

Challenges in AI integration include software understanding, expertise, and data inadequacy. [ more ]

The Drum

Advertising amid political polarization: insights from The Drum, The Independent and others

Election season poses challenges for brands

Consumers expect brands to take public stances on political issues [ more ]

Adweek

Cannabis Retailer Skirts Ad Rules With Help From Neighbors

Unconventional advertising techniques used by a weed dispensary

Challenges faced by cannabis companies with advertising restrictions [ more ]

The Drum

TikTok Shop 'hard to crack' but does boost revenue, say CMOs. Read their top tips

TikTok's marketplace offers in-feed video and live shopping, product showcases, a shop tab, an affiliate program, shop ads, fulfilled by TikTok, and secure checkout.

Marketers face challenges with integrating TikTok Shop with their Shopify stores. [ more ]

MarTech

A deep dive into how marketers use MarTechBot | MarTech

MarTech.org has launched MarTechBot, the first AI chatbot for marketing technology professionals.

The analysis of 600 MarTechBot prompts revealed that users found value in generative/creative tasks and seeking help with marketing dilemmas. [ more ]

Marketing Dive

Marketing playbook: Breaking down industry trends to follow in 2024

Marketers will face challenges and opportunities in 2024

Sociopolitical landscape and the death of the cookie can impact marketing investments [ more ]

Entrepreneur

Growth hacking

8 Best Free and Low-Cost SEO Tools for Small Businesses | Entrepreneur

Small businesses face unique challenges in marketing due to limited resources and personnel.

Having a small niche market can be advantageous for small businesses in terms of less competition and lower marketing costs. [ more ]

Modern Retail

5 months ago