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fromMarTech
1 month ago

Breaking playbooks: AI and the new marketing era with Ed See | MarTech

Marketers play a crucial role in setting preferences and managing premiums, crucial elements that evolve alongside technological advancements and changing consumer behaviors.
Marketing
fromTasting Table
2 months ago

This Ohio-Based Arby's Rival Is Down To Just 6 Locations - Tasting Table

Rax Roast Beef was initially successful, reaching its peak with 504 locations across the U.S. and Guatemala, but later faced decline due to poor marketing decisions.
Food & drink
#retail-media
fromDigiday
4 months ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromDigiday
4 months ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

more#retail-media
Marketing tech
fromMarTech
3 months ago

Turn disconnected insights into action with a lifecycle-driven strategy | MarTech

Managing customer journeys is complex due to varied behaviors and outdated data insights.
Traditional marketing methods hinder effective engagement and performance tracking.
Marketing tech
fromDigiday
3 months ago

In-house agencies navigate a new phase of purpose and pressure

In-house marketing teams face heightened challenges as companies seek budget cuts amid economic turmoil.
fromHackernoon
4 months ago

Stop Spooking Customers With "AI" and Start Hooking Them With Solutions | HackerNoon

Your homepage is your one shot to convince skeptical buyers that your AI isn't a sci-fi roll of the dice but a practical, problem-solving tool.
Artificial intelligence
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