Why brands struggle with mobile-and how to achieve a more unified strategyA unified mobile strategy is essential for B2C brands to enhance customer experience and engagement.A disconnected mobile approach significantly hinders brand success and customer interaction.Challenges in alignment and management complicate the creation of cohesive mobile experiences for brands.
Stop insulting your audience with this email behavior | MarTechImage-only emails can significantly harm email engagement and customer relationships leading to detrimental impacts on marketing performance.
Why brands struggle with mobile-and how to achieve a more unified strategyA unified mobile strategy is essential for B2C brands to enhance customer experience and engagement.A disconnected mobile approach significantly hinders brand success and customer interaction.Challenges in alignment and management complicate the creation of cohesive mobile experiences for brands.
Stop insulting your audience with this email behavior | MarTechImage-only emails can significantly harm email engagement and customer relationships leading to detrimental impacts on marketing performance.
Demand gen leaders say they struggle with the same stubborn challenges | MarTechDemand gen marketers face key challenges including personalization, budget constraints, and scaling campaigns, according to The Marketing Geeks' 2025 report.
As Snap gears up to cash in on AR (again), advertisers stand ready for some clarityAdvertisers remain skeptical about Snap's AR plans due to high costs and lack of clarity on implementation.
Leveraging Location: A Solution to the Siloed EcosystemDespite advancements in ad tech, the advertising landscape remains fragmented and difficult for marketers to navigate.
TV's not gone, it's just getting smarter: 3 ways to thrive in the convergent eraThe convergence of linear and digital advertising is creating confusion and gaps in understanding among advertisers.
As Snap gears up to cash in on AR (again), advertisers stand ready for some clarityAdvertisers remain skeptical about Snap's AR plans due to high costs and lack of clarity on implementation.
Leveraging Location: A Solution to the Siloed EcosystemDespite advancements in ad tech, the advertising landscape remains fragmented and difficult for marketers to navigate.
TV's not gone, it's just getting smarter: 3 ways to thrive in the convergent eraThe convergence of linear and digital advertising is creating confusion and gaps in understanding among advertisers.
Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strongAgencies face significant concerns regarding client budgets in 2025, yet maintain an overall optimism for the year.
These Are the Top 5 Threats Facing Retailers Right Now - and What You Can Do to Get Ahead of Them | EntrepreneurRetailers face significant challenges in 2025, driven by increased competition and consumer frugality.Building community connections can help smaller brands thrive against larger competitors.
Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strongAgencies face significant concerns regarding client budgets in 2025, yet maintain an overall optimism for the year.
These Are the Top 5 Threats Facing Retailers Right Now - and What You Can Do to Get Ahead of Them | EntrepreneurRetailers face significant challenges in 2025, driven by increased competition and consumer frugality.Building community connections can help smaller brands thrive against larger competitors.
fromDigiday3 weeks agoFuture of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaintsThe streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.
Relevancy at scale is a New Year's resolution brands can achieveMarketers must innovate to navigate the challenges of privacy changes and consumer behavior shifts, necessitating a full-funnel advertising strategy.
Council Post: Unpacking The Era Of Fragmented ShoppingConsumer shopping habits have changed dramatically, focusing more on value and convenience amid economic challenges.Retailers must adapt to fragmented shopping behaviors to increase customer engagement and sales.
Relevancy at scale is a New Year's resolution brands can achieveMarketers must innovate to navigate the challenges of privacy changes and consumer behavior shifts, necessitating a full-funnel advertising strategy.
Council Post: Unpacking The Era Of Fragmented ShoppingConsumer shopping habits have changed dramatically, focusing more on value and convenience amid economic challenges.Retailers must adapt to fragmented shopping behaviors to increase customer engagement and sales.
How to Succeed in Overcoming the Language Barrier in Multilingual Markets | EntrepreneurLanguage barriers are a major challenge for entrepreneurs seeking global expansion.Understanding cultural nuances is as important as hiring bilingual employees for effective communication.Strategically addressing language barriers can lead to long-term business success.
GoDaddy Venture Forward: 2024 National Microbusiness SurveyMicrobusinesses significantly contribute to household income and help close equity gaps, despite challenges in marketing and capital.
How to Succeed in Overcoming the Language Barrier in Multilingual Markets | EntrepreneurLanguage barriers are a major challenge for entrepreneurs seeking global expansion.Understanding cultural nuances is as important as hiring bilingual employees for effective communication.Strategically addressing language barriers can lead to long-term business success.
GoDaddy Venture Forward: 2024 National Microbusiness SurveyMicrobusinesses significantly contribute to household income and help close equity gaps, despite challenges in marketing and capital.
The HackerNoon Newsletter: Can Pirates Save Democracy? (12/27/2024) | HackerNoonBlockchain can enhance financial inclusion and community empowerment, as demonstrated by the Stellar Development Foundation.CMOs face challenges balancing growth ambitions and integrity in their marketing strategies.
AI is great, but agencies need to remember in 2025 they're in marketingAgency leaders emphasize that while AI is evolving, creativity and human insight remain irreplaceable in driving successful marketing strategies.
Retailers Choose the SSPs. Brands Are Along for the RideNavigating multiple supply-side platforms (SSPs) is challenging for brands due to varying metrics and a fragmented media landscape.
Marketers should consider these ethical concerns when using AIMarketers must address ethical challenges surrounding AI, including its environmental impact and the potential perpetuation of biases.
Retail media networks under scrutiny amid calls for transparency and accountabilityRetail media networks are growing rapidly, but concerns over transparency and ROI dominate discussions among marketers.
Pura States There's No 'Silver Bullet' to Shifting Measurement ChallengesThe erosion of digital identity complicates accurate advertising measurement and attribution.
Retail media networks under scrutiny amid calls for transparency and accountabilityRetail media networks are growing rapidly, but concerns over transparency and ROI dominate discussions among marketers.
Pura States There's No 'Silver Bullet' to Shifting Measurement ChallengesThe erosion of digital identity complicates accurate advertising measurement and attribution.
How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]AI reporting can streamline the daunting process of traditional marketing reporting and enhance data-driven creativity.
50% of B2B marketers won't reach 2024 goals | MarTechOver 50% of B2B marketers likely to miss goals this year; alignment improves outcomes significantly.
How to revamp your lead scoring strategy for 2025 | MarTechMarketers are adopting data-driven lead generation strategies to improve effectiveness in preparation for 2025.Lead scoring helps prioritize sales efforts towards the most promising leads, improving efficiency.
The problem with B2B marketing: Misaligned measurement is stifling innovation | MarTechB2B marketing faces challenges due to measurement by MQLs, limiting creativity and effectiveness in advertising.
B2B marketers say improving data quality is top priority | MarTechImproving data quality is the top priority for B2B marketers upgrading their GTM strategies.
How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]AI reporting can streamline the daunting process of traditional marketing reporting and enhance data-driven creativity.
50% of B2B marketers won't reach 2024 goals | MarTechOver 50% of B2B marketers likely to miss goals this year; alignment improves outcomes significantly.
How to revamp your lead scoring strategy for 2025 | MarTechMarketers are adopting data-driven lead generation strategies to improve effectiveness in preparation for 2025.Lead scoring helps prioritize sales efforts towards the most promising leads, improving efficiency.
The problem with B2B marketing: Misaligned measurement is stifling innovation | MarTechB2B marketing faces challenges due to measurement by MQLs, limiting creativity and effectiveness in advertising.
B2B marketers say improving data quality is top priority | MarTechImproving data quality is the top priority for B2B marketers upgrading their GTM strategies.
From standing out to targeting Gen Z: the main challenges designers face todayBrands must develop strong, versatile design systems to stand out in complex, multi-channel markets.
NBC6 Responds after small towing service's Google business profile disappears onlineA disappearing online profile can lead to devastating loss for small businesses, as it inhibits customer discovery and communication.
Email marketing is getting tougher - here are 7 ways you can still winEmail marketing remains profitable, but businesses must adapt to rapid changes to overcome challenges like data decay and stricter email regulations.
How Incubeta Deploys Cutting Edge Marketing Expertise to Unlock Incremental Profit for BrandsEffective marketing growth relies on balancing timeless principles with modern technology, emphasizing creativity as key to ROI in a changing landscape.
Demystifying Marketing's 6 Biggest Mixed Messages of 2024 with Jasper's Head of Enterprise MarketingOptimizing for SEO is evolving, embrace multi-channel optimization while keeping focus on storytelling amidst changing marketing landscape.
How Incubeta Deploys Cutting Edge Marketing Expertise to Unlock Incremental Profit for BrandsEffective marketing growth relies on balancing timeless principles with modern technology, emphasizing creativity as key to ROI in a changing landscape.
Demystifying Marketing's 6 Biggest Mixed Messages of 2024 with Jasper's Head of Enterprise MarketingOptimizing for SEO is evolving, embrace multi-channel optimization while keeping focus on storytelling amidst changing marketing landscape.
How To Start Marketing A Small BusinessSmall business owners lack confidence in their marketing strategies' effectiveness.
End The Insight Doom Loop | AdExchangerMarketers need reliable, repeatable measurement to drive results.
Shrinking budgets leave programmatic marketers with a raw dealProgrammatic advertising in the open marketplace is facing challenges due to budget constraints, complexity, and the perception of being cost-oriented with little proven effectiveness.
Rethinking data and targeting helped AB InBev India in absence of ecommerceAlco-Bev companies in India face challenges due to restrictions on advertising and lack of data for consumer insights.
Escaping the marketing circus: How empathy can realign brands, audiences and results | MarTechMarketers face challenges due to audience, internal, and client disconnects leading to short-termism, lack of authenticity, isolation, and pressure for immediate ROI.
This CEO Shares 4 Highly Effective Ways to Promote and Scale Your Small to Medium-Sized Business | EntrepreneurOne key challenge for SMBs is budget constraints and lead generation in marketing. Strategic partnerships and transparent partner marketing can help address these issues.
Marketing Crash Investigation: why electric cars have veered off the roadManufacturers are struggling in the electric car industry due to oversupply, mismatched products, aggressive pricing, and inadequate charging infrastructure.
fromwww.theguardian.com10 months agoDream Xi'an, London EC3: I challenge you to find a nicer way to spend a couple of hours near the Tower of London' restaurant reviewDream Xi'an offers unique dishes like biang biang noodlesLocation near Tower of London presents marketing challenge
B2B marketers: Please, stop pretending to know what you're doingMarketing professionals often feel uncertain and navigate through challenges by 'winging it' with the tools at hand.Learning to research, rely on instincts, and adapt to evolving trends are crucial skills in the complex world of marketing.
What Is A Chief Marketing Officer? CMO Role ExplainedThe CMO role involves driving revenue and building brands, yet has the shortest tenure among C-level jobs.CMOs need to be data-driven, technology-savvy, and have a deep understanding of customer behavior.
The sticky problem of martech integration | MarTechMarketers rely on multiple martech tools due to the vast scope of their work.The marketing landscape is rapidly evolving, leading to a proliferation of martech tools with limited integration.
Building your generative AI marketing skillset: Training and upskilling | MarTechGenerative AI is drastically changing content creation and consumption.Marketers face challenges in keeping up with the rapid evolution of AI tools.
Yomi Tejumola: Looking forward with AI | MarTechAI skills shortage in marketing is prevalent due to the complexity of utilizing generative AI.Marketers need to develop skills beyond just mastering the UI to effectively use AI.
Building your generative AI marketing skillset: Training and upskilling | MarTechGenerative AI is drastically changing content creation and consumption.Marketers face challenges in keeping up with the rapid evolution of AI tools.
Yomi Tejumola: Looking forward with AI | MarTechAI skills shortage in marketing is prevalent due to the complexity of utilizing generative AI.Marketers need to develop skills beyond just mastering the UI to effectively use AI.
AI Adoption Outpacing Marketers' Proficiency, CIM WarnsMarketers struggle with AI implementation proficiencyChallenges in AI integration include software understanding, expertise, and data inadequacy.
Advertising amid political polarization: insights from The Drum, The Independent and othersElection season poses challenges for brandsConsumers expect brands to take public stances on political issues
Cannabis Retailer Skirts Ad Rules With Help From NeighborsUnconventional advertising techniques used by a weed dispensaryChallenges faced by cannabis companies with advertising restrictions
What HubSpot's LinkedIn integration means for the future of sales and marketing | MarTechHubSpot integrates with LinkedIn Sales Navigator for sales efficiency but poses challenges for SMBs.
Personalization vs. AI content: Finding the balanceConsumers can detect AI-generated content. Maintaining authenticity in AI-driven content is vital for engaging consumers.