Breaking playbooks: AI and the new marketing era with Ed See | MarTech
Briefly

Marketing is evolving rapidly due to AI, influencing how marketers set preferences and manage premiums. The seamless integration of sales and marketing is becoming increasingly important as traditional playbooks change. Marketers must adapt to these technological shifts while addressing challenges like marketing waste. Insights from extensive experience emphasize the need for curiosity and adaptability among marketers to thrive in this dynamic environment. These adaptations are crucial as AI continues to reshape the marketing landscape, guiding the future strategies of businesses and brands.
Marketers play a crucial role in setting preferences and managing premiums, crucial elements that evolve alongside technological advancements and changing consumer behaviors.
AI is fundamentally transforming traditional marketing playbooks by enabling a more integrated approach to sales and marketing while addressing challenges related to marketing waste.
Seamless integration of sales and marketing is essential in the current landscape; aligning traditional objectives with the capabilities of new technologies is pivotal for success.
Curiosity and adaptability are vital traits for professionals navigating the rapidly changing marketing environment, especially in the context of AI advancements.
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