Walmart is pushing brands to raise their annual retail media spending by around 25%, capitalizing on its robust advertising growth and leverage in the market. With a 29% increase in its global advertising business, Walmart Connect continues to expand. Meanwhile, regional and specialty grocery stores are increasingly drawing consumers, who favor local grocers due to perceived quality and community ties. Quad is enhancing its in-store advertising capabilities through acquisitions, fostering competitive dynamics in the retail landscape.
Walmart is increasing annual retail media spends by approximately 25%, reflecting the retailer's robust advertising growth and significant leverage over brands.
Quad's in-store advertising network highlights the competitive landscape as regional grocers gain market share with strong consumer loyalty and perceptions of quality.
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