"Global TV revenues grew by five per cent in 2014 to reach £244bn, according to new figures from Ofcom. The annual International Communications Market Report put the boost down to a growth in advertising and an increasing demand for subscription services. Subscriptions were found to be the key driver of growth, rising by 5.4 per cent to reach £125bn. Following close behind at 5.3 per cent was ad revenue"
"Global advertising spend grew overall to £283bn in 2014 and Ofcom noted that between 2010 and 2014, expenditure on internet advertising grew at an average annual rate of 17.9 per cent, reaching £80bn in 2014. The study provides international data on the communications sector with the aim of benchmarking the UK's industry against comparable countries. When it came to online TV in 2014, UK revenues"
Global TV revenues grew five percent in 2014 to £244bn. Subscriptions rose 5.4% to £125bn, identified as the key growth driver. Advertising revenue increased 5.3% to £99bn, while public-source income grew 1.7%. Global advertising spend reached £283bn, with internet advertising expanding at an average annual rate of 17.9% between 2010 and 2014, reaching £80bn in 2014. UK online TV revenues from services such as Amazon Prime, Netflix and YouTube rose by £278m to £908m. The UK online TV market remains small compared with the US, which generated close to £7bn.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]