"Cash-strapped RTÉ is planning to spend over €130,000 making an "emotionally resonant" TV commercial celebrating 100 years of public service media and its own legacy in Ireland."
"The 45-second TV commercial and a 40-second audio version will air next year to coincide with the centenary of the first radio broadcast by RTÉ's precursor, 2RN, in 1926."
RTÉ is cash-strapped but plans to spend over €130,000 on an 'emotionally resonant' TV commercial celebrating 100 years of public service media and its own legacy in Ireland. The campaign will include a 45-second television advertisement and a 40-second audio version. Both spots are scheduled to air next year to coincide with the centenary of the first radio broadcast by RTÉ's precursor, 2RN, which occurred in 1926. The initiative frames the broadcaster's history as part of Ireland's cultural heritage while using paid media to mark the centenary milestone.
Read at Independent
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