This week's Media Briefing highlights the advertising landscape facing publishers, revealing a mixed outlook for Q2. Despite external pressures like President Trump's tariffs creating advertiser jitters, many sectors are seeing increased ad spending compared to last year. However, delays in deal-making are challenging revenue goals, with advertisers pushing back spending timelines. Retail and auto categories, despite some overall growth, are less robust this year. The need for swift adaptability from publishers is essential as advertisers continue to navigate a cautious approach to ad expenditure.
With President Donald Trump's tariffs looming, publishers are dealing with some jitters from their advertisers, but Q2 revenue remains strong despite planning delays.
Publishers face challenges from hesitant advertisers, leading to delays in spending that impact revenue targets for the second half of the year.
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