"With a difficult 2020 coming to an end, we could all do with a dose of optimism for the next year ahead and luckily there is plenty of data to suggest business recovery will pick up by Q2 2021. Which means brands need to react now to ensure their search is strong enough to fully capitalise on demand, as it returns to normal. Here, we look at three SEO priorities you need to place at the centre of your search marketing strategy for the next six months."
"With 2020 now coming to a close, these opportunities are becoming more apparent. Some 37% of consumers plan to spend more online this year while only 12% say they'll continue to buy from the same brands, according to a report from McKinsey. So people in the UK aren't only buying on new platforms since the pandemic began; they're also buying from new brands, which means there are a lot of opportunities to be won and lost."
"Brands that pulled back on their advertising spend as a result of Covid-19 lost key channels like Google Ads for capturing these buyers. However, 63% of marketers said SEO will become more important during the coronavirus pandemic, highlighting the importance of a strong organic search presence during times of uncertainty. The key takeaway from this is that, if you're going to pull back on advertising spend, you need the organic search presence to fall back on."
The pandemic prompted half of UK companies to cut advertising budgets while only 7% increased spend to exploit reduced competition. Consumer behaviour shifted: 37% plan to spend more online and only 12% intend to keep buying the same brands, creating churn and opportunity. Brands that paused advertising lost channels like Google Ads and missed new buyers. 63% of marketers expect SEO to gain importance because organic search maintains momentum when ad spend stops. Strengthening organic search and diversifying across platforms positions brands to capture returning demand as recovery accelerates by Q2 2021.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]