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Marketing tech
fromMarTech
2 weeks ago

Showing up in the age of AI search | MarTech

Organic traffic is shifting to AI overviews and multiple platforms; brands must optimize for AI systems and expand visibility beyond Google through strategic content clarity and presence across discovery channels.
Marketing
fromThe Drum
3 months ago

3 SEO priorities for the next 6 months

Brands must prioritise SEO now to capture returning demand and offset reduced advertising spend, preparing to capitalise on business recovery by Q2 2021.
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