#content-optimization

#content-optimization

If putting an image in your email causes it to go to spam, that is not your only problem. Images don't automatically send your emails to the spam folder, but poorly optimized ones can hurt your email program's inbox performance and engagement rates. The issue isn't the inclusion of images but how they're implemented, including file size, alt text, and overall email composition.

ChatGPT Pulse is a mobile AI feature for Pro users that delivers personalized updates and information directly in users' feeds. This new "push" approach gives brands an opportunity to reach audiences proactively, even before they search for content. To appear in ChatGPT Pulse, focus on building content that is authoritative, clear, and AI-ready. Establish verified brand profiles, maintain canonical pages, and publish regularly updated, time-stamped content.

Speaking at Oasis Assembly, Dawn Hilarczyk, COO of Borghese, and Hillary Hutcheson, CMO of RoC Skincare, outlined how their teams are adapting to generative engine optimization, or GEO, as AI-driven search increasingly shapes product discovery. Borghese, a more than 70-year-old Italian skin-care brand known for its Fango mud treatments, and RoC, a U.S.-based mass-market clinical brand with deep ties to dermatologist recommendations, are approaching the shift from different angles.

In last year's report, the main disruption was inside marketing: established vendors vs. upstart AI-native tools, or the challenge of managing ever-expanding martech stacks. This year, the main disruption is outside of marketing's control: The consumer use of tools like ChatGPT, Claude and Gemini for research and buying decisions is turning everything upside down. Half of all consumers already use AI-powered search, putting as much as 50% of traditional search traffic at risk. That's an enormous power shift.

We have come a long way since then-from simple websites to dynamic social and digital marketing ad campaigns powered by artificial intelligence. Aside from being just a new kid on the block (at least, in the mainstream), AI has become a prominent piece of our digital marketing landscape. Now, you might want to know, as many of our clients do, how you can leverage AI for your digital marketing efforts.

In a visual-first economy, content must command attention instantly, as consumers scan rather than read, making unengaging visuals an existential threat to brands.

In today's digital landscape, creating compelling and polished content is essential for capturing and retaining audience attention. This comprehensive guide offers invaluable insights and strategies for optimizing your content across various platforms.

Many of the most effective tactics to promote your YouTube channel are free, including optimizing content for search, engaging with viewers, and sharing across platforms.

The Visual Experience Platform (VXP) provides a comprehensive suite that encompasses the entire lifecycle of digital assets, from storage to distribution and optimization.