"SEO is considered a long-term digital marketing strategy because its results build gradually over time rather than delivering instant wins. When you invest in SEO, you're working on improving your website's technical foundation, content quality, and authority. Search engines need time to discover changes, crawl pages, evaluate content, and adjust rankings. Unlike paid advertising, where traffic stops as soon as the budget runs out, SEO gains can continue to bring organic traffic long after the initial work is done."
"In my opinion (as a former marketer), SEO will slowly become less important as AI will take over a big part of SEO. And your statements about content, UX and "word of mouth" are valid and more important than SEO itself. My opinion is based on the fact that I use AI for 80 percent of what I historically used Google for. And yet I have found no Ads or major search links in AI."
SEO produces results gradually, building sustainable organic traffic and trust through ongoing improvements to technical foundations, content quality, and site authority. Search engines require time to discover changes, crawl pages, evaluate content, and update rankings. Unlike paid advertising, SEO gains can persist long after initial investment ends, while paid traffic stops when budgets end. Effective long-term SEO requires consistent content creation, earning quality backlinks, and maintaining site health to outperform competitors targeting the same keywords. SEO must adapt to user behavior and algorithm updates, and sustainable practices like helpful content and good user experience deliver durable benefits.
Read at SitePoint Forums | Web Development & Design Community
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