"AI has been part of our lives for quite some time now. We notice its existence in almost every tool we use in our personal and professional lives. Search engines could not be left out of this trend. Specifically, we observe a significant shift in search methods. From what we knew as a simple "Google Search to find the right answer" to "use AI to generate the right answer.""
"The news for LMS and HR tech vendors is that this evolution uncovers a large opportunity for audience expansion. Knowing that the decision-makers of their potential clients rely on AI-generated summaries and recommendations when evaluating software solutions, successful companies in EdTech are called to rethink their content marketing strategy. Nowadays, search queries like "best LMS for large corporations" or "top HR tech software solutions with predictive analytics" are answered by AI overviews with summaries pulled from different sources online."
AI-driven search platforms now generate summaries, evaluate credibility, and provide recommendations without requiring clicks. Decision-makers increasingly rely on AI-generated overviews when evaluating HR and LMS software solutions. Common queries are answered by AI summaries that aggregate content from multiple sources, so unoptimized content misses citation opportunities. HR tech and LMS vendors must optimize, craft, and distribute content to be recognized and cited by AI platforms. Optimized content should be both human-friendly and structured for AI trust and citation, which expands visibility, strengthens authority, and broadens audience reach in the AI search era.
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