#hr-tech

#hr-tech

Lately, one of the biggest challenges in growth for eLearning and HR tech companies is lead generation. The market is so crowded, with customer acquisition costs rising and buyers being hard to reach, making lead generation a challenge. As a result, HR leaders, L&D teams, and enterprise decision-makers are becoming increasingly skeptical of marketing claims. Taking into account this environment, relying solely on ad hoc campaigns and generic SaaS playbooks seems to no longer work.

In fact, 68% of B2B marketers say that consistent lead generation is tough. That's why you need to enforce the best business lead generation ideas and abandon old, outdated methods that are no longer providing you with decent results. For instance, cold outreach used to be the norm a few years ago. However, we are seeing a massive shift where marketers follow a more strategic approach instead of the usual spammy calls and emails.

AI is no longer a niche in marketing; it is a must-have for powerful, measurable, and effective performance. There was a time when Artificial Intelligence looked like a futuristic project, mostly present in movies, cinemas, and books. Nowadays, AI is present in most use cases and industries around the world, making our lives easier. Speaking of use cases, AI is being widely used in marketing, opening the path to success in many industries.

AI adoption is no longer optional in corporate learning; it is an investor and buyer expectation. For investors, Artificial Intelligence is a signal of scalability and long-term growth in a very fluctuating environment. On the other hand, for buyers, AI adoption is a sign of a modern, future-proof platform. Specifically, in the L&D industry, learners witness the potential of Machine Learning via personalization, adaptive AI workflows, and measurable results.

A digital L&D ecosystem allows HR to transform strategic workforce planning, move beyond traditional models, and integrate rapid learning mechanisms into the workplace.