"In traditional search, visibility meant appearing in a ranked list of links. In AI search, ranking still happens, but it's less about ordering entire pages and more about which pieces of content earn a place in the final answer."
"AI assistants don't read a page top to bottom like a person would. They break content into smaller, usable pieces - a process called parsing."
AI search assembles answers from discrete content fragments rather than presenting ranked lists of full pages. Ranking still influences selection, but priority goes to pieces that can be directly surfaced in answers. AI assistants parse pages into modular, reusable elements instead of reading sequentially. Content should use schema, clear headings, and modular layouts to increase extractability. Writers should craft concise, self-contained lists, Q&A, and table entries with precise language and punctuation. Traditional SEO basics—crawlability, metadata, and internal linking—remain essential alongside these practices to maximize inclusion in AI-generated answers.
Read at Search Engine Roundtable
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