"I was mid-meltdown one Christmas, with toys to buy, impossible relatives to search for, cards to send, turkeys to secure, families to see (you know the drill), when my friend leant an understanding ear. She took a pause and said, 'Christmas can be any day you know, it doesn't have to be the 25 th.' And for the first time in my adult life, the bauble dropped."
"With the UK advertising spend projections consistently showing an increase on spend YOY, it would be no surprise if this record is beaten this year. All this record breaking comes as families, including mine, are bunkering down on a budget. Because the economy is STILL meaner than scrooge and a hangry Gordon Ramsay with coal in their stockings. But - and here's the Christmas twist - that's OK."
Advertising and consumer spending around Christmas reached record levels, rising by £700 million to a £10.5 billion industry, with projections pointing to further growth. Many households face tighter budgets as the economy remains harsh, prompting families to bunker down financially. Some people are shifting away from rigid December 24-25 timing toward more flexible celebrations. Personal experiences show stress from shopping, family logistics and planning, and relief arises when Christmas is reframed as any day. Emphasis moves from accumulating presents to moments of connection, thoughtful meetups and prioritized plans that focus on intangible value rather than gift volumes.
Read at Creative Bloq
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