"Driven by advances in artificial intelligence (AI) and metaverse technologies, digital clones are transforming fast-fashion marketing, creating immersive campaigns for digital-first consumers."
"Virtual influencers are becoming increasingly influential, particularly among Gen Z. These customizable personas enhance brand visibility and drive market engagement."
"The rise of virtual influencers is reshaping a $2.5 trillion modeling industry, providing brands with cost-effective and agile marketing strategies."
"Digital twins enhance personalization in marketing, allowing fashion brands to use virtual replicas to maintain a human connection while leveraging AI for efficient content creation."
Advancements in AI and metaverse technologies are reshaping fast-fashion marketing through the emergence of digital clones and virtual influencers. These digitally-created personas resonate with digital-first audiences, especially Gen Z, enabling brands to engage effectively while reducing costs. The global influencer market is projected to surpass $32 billion by 2025, highlighting the notable impact of virtual influencers. Furthermore, digital twins enhance personalization, allowing brands to maintain a connection with consumers by integrating real aspects into their AI-driven marketing strategies, thereby redefining the modeling industry.
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