#virtual-influencers

#virtual-influencers

Vodafone made a commercial starring an AI avatar posing as a real lady. This is interesting because Vodafone is a major global brand and not a fly-by-night TikTok company using a ridiculous deepfake of Jackson Galaxy to sell cat toys. The tells in the commercial are obvious and what one would expect. The AI avatar's hair is a bit off, which ruins the charade that this is a real person.

Brands are integrating AI-generated personas into their marketing strategies, using digital tools to enhance customer engagement through virtual assistants and hyper-realistic avatars.

Last year a sample of just 300 Virtual Creators on YouTube earned over 15 billion views across videos, live streams, and Shorts, with one billion of those views coming from the U.S. alone.