Inside the debate among marketers for and against virtual influencers
Virtual influencers are gaining popularity in the creator economy due to advancements in AI and the need for cost-effective marketing strategies. [ more ]
Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram - Humanities and Social Sciences Communications
Virtual influencers are a new area of study in marketing research.
There is a lack of research on customer-brand engagement with virtual influencers.
Collaborating with non-brand sponsored virtual influencers may be more effective than creating brand-sponsored ones. [ more ]
Is AI killing the social media star? How companies are cashing in on virtual influencers
Virtual social media influencers, created using computer-generated imagery (CGI), are on the rise on platforms like Instagram.
AI image generation tools have made it easier than ever to create virtual influencers, leading to the emergence of AI modeling agencies that partner with brands. [ more ]