#virtual-influencers

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digital-marketing
The Drum
1 week ago
Artificial intelligence

Why AI-created virtual avatars are the future of digital selling

Virtual influencers combine real and fictional elements to engage audiences on various digital platforms. [ more ]
Geeky Gadgets
4 weeks ago
Artificial intelligence

How to Create Your Own AI Influencer

The emergence of AI influencers in digital marketing combines AI and social media, providing unique monetization opportunities. [ more ]
Barrons
1 month ago
Artificial intelligence

AI Vs Humans: Influencers Face Competition From Virtual Models

AI is being increasingly utilized by social media influencers to enhance content and reduce costs.
AI-generated influencers are gaining popularity and posing challenges to human influencers in the industry. [ more ]
english.elpais.com
5 months ago
Digital life

Virtual influencers: Hardworking celebrities who never demand pay raises

The emergence of virtual influencers, like Alba Renai and Aitana Lopez, showcases the increasing use of AI-generated content creators.
The creation process involves training models with ChatGPT, gathering information about audience preferences, and conducting surveys. [ more ]
moredigital-marketing
Digiday
5 days ago
Marketing

Inside the debate among marketers for and against virtual influencers

Virtual influencers are gaining popularity in the creator economy due to advancements in AI and the need for cost-effective marketing strategies. [ more ]
The Drum
2 months ago
Marketing

The Drum

Virtual influencers are gaining popularity in the metaverse, with engagement rates sometimes higher than human influencers.
There is a debate regarding the tradeoff between creativity and authenticity when it comes to virtual influencers. [ more ]
Nature
3 months ago
Marketing

Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram - Humanities and Social Sciences Communications

Virtual influencers are a new area of study in marketing research.
There is a lack of research on customer-brand engagement with virtual influencers.
Collaborating with non-brand sponsored virtual influencers may be more effective than creating brand-sponsored ones. [ more ]
Futurism
1 month ago
Artificial intelligence

Those "AI Influencers" Are Deepfaking Fake Faces Onto Real Women's Bodies Without Permission

Virtual influencers are using AI to project fake faces onto real models, including sex workers.
The industry of AI-generated models is lucrative, with significant earnings through platforms like OnlyFans. [ more ]
Phys
3 months ago
Artificial intelligence

Is AI killing the social media star? How companies are cashing in on virtual influencers

Virtual social media influencers, created using computer-generated imagery (CGI), are on the rise on platforms like Instagram.
AI image generation tools have made it easier than ever to create virtual influencers, leading to the emergence of AI modeling agencies that partner with brands. [ more ]
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