Synthetic media, including AI-generated avatars and virtual influencers, has become central to marketing strategies by 2025. Brands like L'Oréal and H&M are pioneering this space: L'Oréal collaborates with Nvidia to create AI-driven content, enhancing consumer personalization in beauty marketing. H&M uses digital clones of real models in campaigns, ensuring ethical considerations are maintained through licensing. As brands adopt these innovations, they integrate AI into core operations, optimizing customer engagement and service while wrestling with the ethical implications, particularly around talent rights.
Brands are integrating AI-generated personas into their marketing strategies, using digital tools to enhance customer engagement through virtual assistants and hyper-realistic avatars.
As brands explore synthetic media, they focus on ethical lines, ensuring talent rights are respected while leveraging AI-driven technology for marketing initiatives.
Collection
[
|
...
]