#synthetic-media

#synthetic-media

The salesperson hawking Brother printers on Taobao works hard-like, really hard. At any time of the day, even when there's no audience on the Chinese ecommerce platform, the same woman wearing a white shirt and black skirt is always livestreaming, boasting about the various features of different office printers. She has a phone in one hand and often checks it as if to read a sales script or monitor the viewer comments coming in.

Brands are integrating AI-generated personas into their marketing strategies, using digital tools to enhance customer engagement through virtual assistants and hyper-realistic avatars.