The collaboration between TCS and Jaguar in Formula E showcases the vital role of technology in enhancing racing performance and sustainability in motorsports.
How brands are moving beyond the 'real-but-weird' with synthetic humans
Brands are integrating AI-generated personas into their marketing strategies, using digital tools to enhance customer engagement through virtual assistants and hyper-realistic avatars.
H&M's digital clone models are already causing controversy
H&M is adopting digital twins in advertising by creating AI models, potentially revolutionizing marketing while compensating real models for their likeness.
H&M's digital clone models are already causing controversy
H&M is adopting digital twins in advertising by creating AI models, potentially revolutionizing marketing while compensating real models for their likeness.
Microsoft's data lakes facilitate the creation of complex, large-scale digital twins by integrating data from various sources, enhancing industrial processes and predictions.
A massive seaport in Texas is using an AI-powered digital replica to track ships and prepare for emergencies
Port of Corpus Christi utilizes AI-enhanced software, OPTICS, for efficient logistics management, confirming its status as a major crude oil export port.
NOIZ's reflective, voxel-based pavilion blurs physical and digital at expo 2025 osaka
null² at Expo 2025 Osaka exemplifies architecture as a dynamic interface, merging physical and digital environments for enhanced visitor interaction.