#digital-twins

#digital-twins

Marlene, known for her expertise in invention harvesting and intellectual property (IP), is making significant strides at Halliburton as a pioneer of modern IP practices and a champion for the use of Artificial Intelligence (AI). During our conversation, Marlene shares insights from her role as an innovation scout, the challenges of encouraging innovators inside Halliburton to recognize the importance and magnitude of their novel contributions, and the exciting advancements in drilling technology facilitated by AI.

A new chapter has begun in the realm of enterprise asset management (EAM) across various industries. The role that was once viewed as merely traditional-monitoring assets, organizing repairs, and minimizing downtime-has evolved into a strategic force driving efficiency, sustainability, and competitive advantage. The catalysts behind this change are artificial intelligence (AI), digital twins, and virtual operations centers (VOCs). These technologies have evolved beyond mere experimental additions. These are established strategies transforming the way organizations oversee, control, and enhance their resources.

Digital twins (DTs) are virtual replicas of components, assets, systems, or processes, linked to their real-world counterparts, continuously updating their states and simulating their behavior in real-time, as illustrated in Figure 1. They are adopted for monitoring, predicting, and optimizing the performance of diverse systems, bridging the gap between design, testing and deployment. Through conceptual design, virtual verification, and commissioning, DTs open ample room for data-driven optimization and decision making, enhancing strategic planning and risk mitigation in verticals of paramount importance to the Arab world's economic development and citizen's safety and well-being.

At the beginning of September, Infobip, a leading Cloud Communications as a Service (CPaaS) platform, and the MoneyGram Haas Formula One (F1) team announced that they were going to launch a WhatsApp-based conversational assistant at the F1 race that took place at Monza, in Italy, on September 7th. The conversational assistant, available via a Click-To-WhatsApp ad integration from Facebook and Instagram, was designed to enable the team to develop deeper connections with fans worldwide by giving them the chance to win signed race memorabilia

Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels. According to a recent study conducted by DMEXCO and Kantar, emotional advertising increases brand demand by more than 60%. In a dynamic and crowded landscape, emotional narratives - especially those that can be personalized, scaled and optimized in real-time - can drive greater impact.

That's because most top AI companies - like OpenAI, Microsoft, Anthropic, or Meta - operate in a primarily virtual space, processing unfathomably complex rivers of information into more digital information. AI-adjacent companies like Nvidia, Intel, and Oracle focus on providing the physical infrastructure upon which the AI machines function. Then there are the companies that are using digital intelligence to deliver physical results through automation and augmented experiences, like Tesla and Amazon.

// FON_OS is a collaborative audiovisual performance and research project by musician and composer Fon Román and visual designer and researcher Oswaldo García (Universidade de Vigo). Together they explore how heritage spaces can be reimagined as living instruments through the fusion of real-time sound improvisation and architectural digital twins. At the core of the project lies a shared question: how can contemporary creative practices reactivate heritage spaces, allowing us to experience them not as silent monuments but as resonant organisms?

Powered by new NVIDIA RTX PRO Servers and NVIDIA DGX Cloud, the libraries and models let developers anywhere develop physically accurate digital twins, capture and reconstruct the real world in simulation, generate synthetic data for training physical AI models and build AI agents that understand the physical world. Omniverse robotics tools launched by NVIDIA with new libraries, Cosmos physical AI models and AI computing infrastructure

When a shipment of refrigerated or frozen goods arrives at a Lineage Logistics warehouse, machines spring into action. Computer-vision technology scans pallets and logs data on customers, product types, and item descriptions.

The collaboration between TCS and Jaguar in Formula E showcases the vital role of technology in enhancing racing performance and sustainability in motorsports.

Brands are integrating AI-generated personas into their marketing strategies, using digital tools to enhance customer engagement through virtual assistants and hyper-realistic avatars.

Microsoft's data lakes facilitate the creation of complex, large-scale digital twins by integrating data from various sources, enhancing industrial processes and predictions.