Marketing tech
fromAdweek
1 day agoThe Future of Ecommerce Is Immersive: Insights from Karina Kogan, CMO of Infinite Reality
Immersive technology is reshaping digital marketing through enhanced customer experiences and higher conversion rates.
Companies like CJ 4DPlex enhance movie experiences with pods of chairs that pitch and tilt, punch viewers' backs, emit scents like gunpowder or chocolate, and create sensory effects like air blasts.