The article discusses the transformative impact of immersive technology on digital marketing, highlighting insights from Karina Kogan, CMO of Infinite Reality. Kogan emphasizes the shift from traditional marketing methods to innovative, 3D approaches that foster consumer engagement. She critiques the over-analysis of competitors, suggesting it stifles creativity. The discussion also touches on influencer marketing's effectiveness compared to traditional methods, showing how brands can leverage both immersive technologies and influencer partnerships to enhance ecommerce strategies and drive sales.
Immersive technology revolutionizes digital marketing, creating engaging, efficient customer experiences and driving unprecedented ecommerce conversion rates.
Traditional ecommerce funnels are ready for disruption, and brands can leverage 3D environments to enhance engagement and connect with consumers.
I actually discourage overly studying competition; it kills creativity and innovation—you need to maintain peripheral vision in marketing.
Influencer marketing drives twice as many sales as display advertising with a 37% higher retention rate, proving its effectiveness for brands.
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