Bloo, a cartoonish AI-powered avatar created by Jordi van den Bussche, represents a significant shift in content creation. With 2.57 million subscribers and over 800 million views, Bloo exemplifies AI's impact on entertainment. Van den Bussche, known as Kwebbelkop, turned to the VTuber trend to manage burnout from his extensive following. By utilizing Bloo, he can divide his work and engage audiences while maintaining anonymity. The success of Bloo's videos, including one that explores themes in Grand Theft Auto, highlights the appeal and effectiveness of animated avatars.
"Turns out, the flaw in this equation is the human, so we need to somehow remove the human," van den Bussche told CNBC in his more recent interview.
"I've always been in love with Lady Shark," Bloo says in the video, "but she only wants to date strong animals."
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