Advances in AI and metaverse technologies are driving the rise of digital clones, which are restructuring fast-fashion marketing by creating always-available, adaptable virtual influencers. These avatars, ranging from fully digital personas to hybrid forms, resonate strongly with Gen Z. With the global influencer market projected to surpass $32 billion by 2025, brands like Levi Strauss & Co. are increasingly integrating virtual influencers to enhance visibility and engagement. Digital twins are also making waves by improving personalization and streamlining content creation without losing the essential human connection.
Driven by advances in artificial intelligence (AI) and metaverse technologies, digital clones are transforming fast-fashion marketing. Always available, ageless and adaptable to any setting, these virtual figures enable brands to create immersive...
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