In 2024, US B2B marketers are focusing their investments more on marketing technology and direct marketing channels while sidelining SEO and market research. Despite this trend, 41% of marketers indicated a rise in marketing spending for 2025, with 20% identifying search engine marketing as their primary lead source. The article urges marketers to reassess their SEO strategies, noting the long-term value and cost-effectiveness of organic traffic compared to short-term paid tactics. It encourages conducting an SEO audit and aligning SEO with content marketing initiatives for sustainable success.
41% of US B2B marketers report their marketing spending has increased in 2025, indicating a trend toward greater investment in marketing technologies and direct strategies.
Although 20% of US B2B marketers identify search engine marketing as a leading source for leads, SEO remains critical for driving high-quality organic traffic over the long term.
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