#marketing-investment

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Marketing tech
fromEMARKETER
1 week ago

B2B marketers prioritize martech, pass on SEO

B2B marketers are prioritizing tech and direct investment, while SEO needs reevaluation despite its long-term benefits.
fromThe Drum
3 weeks ago

Here's how Unilever and P&G's 2025 ad budgets are looking after seeing Trump's tariffs

This was the first time new chief executive Fernando Fernandez had addressed analysts since taking the top job earlier this year. Previous CEO Hein Schumacher stepped down in January after less than two years in the role amid reports that shareholders wanted a more decisive and accelerated pace of change.
Media industry
Marketing tech
fromForbes
2 months ago

Council Post: How To Build Successful Brand Partnerships

The right partnerships are essential for effective brand building and require careful evaluation beyond mere investments.
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