GroupM Bid to Push Ad Dollars to Women's Sports Exceeds ExpectationsThe investment in women's sports is rapidly increasing, reflecting a significant cultural shift in marketing and sponsorship.
Enterprise AI: Clever Code Or Corporate Coup? Grim Musings On Tech's Endgame | HackerNoonPostman's $250 million investment reflects absurd tech spending amid risks of AI's unpredictable nature in business.
from Social Media Today1 month agoReport Looks at the Latest Trends and Challenges in Creator MarketingBrands are increasingly investing in creator marketing, with 74% reporting increased budgets this year.
Earnings call: The New York Times Co. sees strong subscriber growth By Investing.comThe New York Times added 300,000 digital subscribers in Q2.
5 Financial Blind Spots That Could Be Preventing You From Making More Money | EntrepreneurTransparency in financial reporting is crucial to identify best-performing channels and optimize ROI.
Ad budgets for games are growing for 40% of marketers, per IAB reportGames advertising is a top growth area for marketers, with 40% planning to increase investment in the space.In-game advertising is viewed as brand safe and is expected to experience significant growth in ad spend by 2027.
Where is the next wave of marketing investment growth coming from in 2024?Marketing decision makers plan to invest more in creator marketing and connected TV in 2024.Creators are trusted more than ads or celebrities, ranking them top in growth of all investments.
Where is the next wave of marketing investment growth coming from in 2024?Marketing decision makers plan to invest more in creator marketing and connected TV in 2024.Creators are trusted more than ads or celebrities, ranking them top in growth of all investments.
Where is the next wave of marketing investment growth coming from in 2024?Marketing decision makers plan to invest more in creator marketing and connected TV in 2024.Creators are trusted more than ads or celebrities, ranking them top in growth of all investments.
Where is the next wave of marketing investment growth coming from in 2024?Marketing decision makers plan to invest more in creator marketing and connected TV in 2024.Creators are trusted more than ads or celebrities, ranking them top in growth of all investments.
Where is the next wave of marketing investment growth coming from in 2024?Marketing decision makers plan to invest more in creator marketing and connected TV in 2024.Creators are trusted more than ads or celebrities, ranking them top in growth of all investments.