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Marketing
fromThe Business of Fashion
1 day ago

Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet

Nike seeks a sustainable recovery by increasing marketing investment to reclaim market share lost to nimbler rivals while managing inventory clearances and tariff pressures.
Marketing tech
fromEMARKETER
7 months ago

B2B marketers prioritize martech, pass on SEO

B2B marketers are prioritizing tech and direct investment, while SEO needs reevaluation despite its long-term benefits.
Media industry
fromThe Drum
7 months ago

Here's how Unilever and P&G's 2025 ad budgets are looking after seeing Trump's tariffs

Consumer goods giants report stable budgets amidst global economic uncertainty, indicating no significant cuts in advertising expenditures for the foreseeable future.
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