Hunter has launched Bobbie, a new standalone agency dedicated to influencer marketing, to cater to increasing client demand for specialized services. With Donetta Allen and Monica Caponigro at the helm, Bobbie will operate independently across major cities, combining their extensive experience in the influencer space. The formation of Bobbie reflects the marketing industry's shift towards influencer-led strategies, as highlighted by a report showing significant growth in budget allocation for influencer marketing. Bobbie will leverage technology and AI for efficiency while prioritizing strong client-influencer relationships.
Clients with dedicated influencer teams want to work with dedicated influencer agencies. We're seeing more of that shift every year, and Bobbie is designed to meet that need.
...the decision to launch Bobbie as its own entity was a direct response to client demand for influencer-led strategy, execution, and reporting.
Bobbie will offer full-service influencer marketing support, including creator sourcing, content production, paid amplification, affiliate marketing, experiential activations, and measurement.
While Bobbie will lean on Stagwell technology and AI tools to streamline campaign operations and match influencers to brands, its founders emphasized that relationships will remain central to the model.
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