The latest Verizon Business survey reveals a growing trend among small businesses in content creation for increased visibility. Over 60% have either begun producing media or expanded their budgets for it within the past year. Notably, 82% of these businesses are active on Facebook, followed by Instagram and YouTube. The study also points to potential risks posed by the uncertain future of TikTok, emphasizing that a ban could detrimentally impact smaller advertisers who rely on such platforms to reach broader audiences.
"Small businesses are increasingly realizing that visibility through content creation is vital for growth, with over 60% boosting their media strategies in the last year."
"The survey indicates that only 19% of businesses produce no content, showing a strong understanding of the importance of media for visibility and engagement."
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