""Small businesses are increasingly realizing that visibility through content creation is vital for growth, with over 60% boosting their media strategies in the last year.""
""The survey indicates that only 19% of businesses produce no content, showing a strong understanding of the importance of media for visibility and engagement.""
The latest Verizon Business survey reveals a growing trend among small businesses in content creation for increased visibility. Over 60% have either begun producing media or expanded their budgets for it within the past year. Notably, 82% of these businesses are active on Facebook, followed by Instagram and YouTube. The study also points to potential risks posed by the uncertain future of TikTok, emphasizing that a ban could detrimentally impact smaller advertisers who rely on such platforms to reach broader audiences.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]