Research from Whop reveals that one-third of Gen Z consumers are influenced by AI-generated influencers in their purchasing decisions. The trend is particularly prevalent among college-aged individuals, with nearly half of 19-to-21 year-olds following AI influencers. Interestingly, Gen Z prioritizes follower count over authenticity, with 46% trusting brands that collaborate with these influencers. This rise in AI prominence in marketing is reflected by platforms like Meta, which are now enabling users to create their own AI characters, tapping into this growing trend.
Our findings are clear: younger generations are hungry for opportunities to make money online. It's a significant trend that we are witnessing with AI influencers.
Nearly half (46%) of Gen Z say they're more likely to trust a brand that works with an AI influencer, showcasing a shift in marketing preferences.
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