Despite the rise of digital marketing, print advertisements maintained their relevance in the 2010s through innovative approaches. Brands like Ikea used timely and clever strategies to connect with audiences, such as parody ads responding to high-fashion trends. Creative campaigns, including The Guardian's provocative approach, showcased the power of print in conveying strong messages. The article highlights 11 standout print ads of the decade, emphasizing their creativity and ability to engage consumers amidst changing media landscapes.
In a world that moves at the speed of social, even print ads need to be timely and topical to catch people's attention.
The tongue-in-cheek advert from Ikea presented both versions of the big blue bag together, along with advice on how to identify the original from the 'copy'.
Collection
[
|
...
]