#print-advertising

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Typography
fromItsnicethat
1 month ago

Yee Hawr: horsegiirL is the new face of Dinamo's half sans half serif experiment in type design

HorsegiirL's campaign successfully transitioned from digital to physical spaces, showcasing a typeface through innovative print and outdoor advertising strategies.
Media industry
fromThe Drum
4 months ago

The true power of print advertising is undiminished by a fall in spend

Print delights audiences and provides safer advertising environments, but advertiser short-termism and digital scale drive continued declines in print ad spend.
fromCreative Bloq
8 months ago

Mercedes-Benz revives print ads in ingenious new campaign

In its aspirational new campaign, the iconic car brand celebrates the dreamers, putting its fans behind the driver's seat in an ingenious new newspaper ad. Print ads have been around for centuries, so trying to reinvent the wheel isn't an easy task. Embracing simple, yet clever design, Mercedes proves that bold visuals can have a big impact and a timeless appeal without the need for flashy digital design.
Marketing
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